Gorilla Sales

Hello friends, it’s Coach MarJean.

Today, I want to share insights from a book that has been a valuable addition to my library: Gorilla Sales by Curt Redden. This is a short read—just 160 pages—but it packs in practical wisdom about how to sell with confidence, integrity, and purpose.

If you’ve ever dreaded selling, you’re not alone. I started out selling vacuum cleaners door-to-door in the hot sun, and let me tell you—I hated it. Later I moved into appointment setting and phone sales, and again, I didn’t feel great about “selling.” Over time, I discovered that what really needed to change wasn’t just my technique—it was my mindset. And that’s exactly where this book shines.

Key Lessons from Gorilla Sales

1. Getting the Sale: Know, Connect, Present

Ren emphasizes that successful selling begins with preparation.

You must: Know your customer: Understand their pain points and motivations. Think about your perfect client, your avatar. Sometimes, that avatar is simply you a few steps back.

Build rapport: People buy from those they know, like, and trust. This means taking time to connect as a human being before diving into your offer. Show empathy, share experiences, and demonstrate that you care.

Present value: It’s not about features; it’s about solutions. How does your product or service solve a real problem? Be clear, be specific, and if you don’t know the answer to a question—admit it, then find out.

I can’t tell you how many times I’ve shared stories from my own life to build trust. When I sold candles, for example, I had a close call when one of my cats brushed against a burning candle. That terrifying moment led me to switch to wax warmers—and later, those stories helped me connect with customers about safety and atmosphere in their homes.

2. Making the Sale: Craft, Consult, Overcome, Demonstrate

Ren then walks us through how to present solutions and handle objections:

Craft a compelling pitch: Know your product well, and practice until you feel confident.

Consultative selling: This means asking open-ended questions—“What challenges are you facing?” or “What would make this less of a priority?”—so you can truly understand what the customer needs.

Overcome objections: Don’t wait until you’re in front of a client to practice. Rehearse in front of a mirror or role-play with a friend. Objections aren’t rejection—they’re opportunities to explain further.

Demonstrate value: Use stories, case studies, and testimonials to bring your product to life.

I’ve found that storytelling makes all the difference. A good story not only paints the picture but also creates an emotional connection that facts and figures alone can’t achieve.

3. Asking for the Sale: Confidence and Care

For many, this is the scariest step. Ren offers practical techniques like the assumption close (“When would you like to get started?”), the choice close (“Would you prefer delivery on Monday or Tuesday?”), and creating urgency with limited-time offers.

But the heart of it is this: don’t be afraid to ask. Selling is not about pushing people—it’s about serving them. When you’ve done the work of building rapport, understanding their needs, and offering a true solution, asking for the sale is simply the natural next step.

Always follow up. A “no” today might just mean “not yet.” Staying connected shows your prospect that you truly care.

My Takeaways

Selling is really about relationships. Every parent “sells” bedtime to their child. Every child “sells” their parents on staying out a little later. We all sell, every day—it’s part of life.

What changes everything is mindset. When we see selling not as pressure, but as providing opportunities and solutions, we stop dreading it. We start serving. And when we serve well, success follows.

Final Thoughts

Gorilla Sales reminded me of my own journey—how much I resisted selling at first, and how learning to shift my perspective helped me grow as a coach, a leader, and an entrepreneur.

If you’ve ever struggled with sales, I encourage you to grab this book for your resource library. And if you’d like to dive deeper, I recorded a full video review where I unpack even more lessons and stories from my own experience.

👉 Watch my full review on YouTube — and then share your biggest takeaway with me in the comments. I’d love to hear how you approach sales and what mindset shifts have helped you.

Remember: sales isn’t about convincing. It’s about connecting, caring, and creating value. Positive mindset matters.

Until next time,

Coach MarJean 💕

If you are interested in purchasing this book for your library use this link to get incredible pricing on your reading materials and earn free books too. Disclaimer: I receive no compensation if you use my link, but it will benefit you.